Question: Technical Question 1 See the attached article. https://www.ign.com/articles/funko-is-sending-30-million-worth-of-its-products-to-a-landfill As a sustainable marketer, what are the systemic issues to be addressed to shift Funkos behaviour away

Technical Question 1

See the attached article. https://www.ign.com/articles/funko-is-sending-30-million-worth-of-its-products-to-a-landfill

As a sustainable marketer, what are the systemic issues to be addressed to shift Funkos behaviour away from Landfill as solution into a more sustainable option?

Evaluate with example, reference and strongly worded personal opinions.

Technical Question 2:

Is greenwashing or sustainability the more likely future direction for marketing activity in the next decade?

Evaluate with example, reference and strongly worded personal opinions.

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