Technology has made your customers more empowered than ever. They have more ways to research options, take advantage of free trials, and share their experiences with your brand. Technology also means your customers' expectations are higher than ever. And because of this, a lot of customers' expectations aren't being met.

To make the idea of excellent customer service seem less nebulous and more attainable, it's helpful to go back to the basics and identify what customers actually want. Learning basic customer service expectations can help you identify where your service strategy might be lacking and how you can improve it$.$

Discuss a form service expectations that you have when making a purchase and then identify the components of these expectations.