Question: TechNova, a mid - sized technology company, is facing increasing competition in the market. The company s leadership has decided to transform its business model

TechNova, a mid-sized technology company, is facing increasing competition in the market. The companys leadership has decided to transform its business model to focus on innovation and superior customer service to gain a competitive edge. The CEO has tasked the HR department with aligning its practices with the new strategic goals. The HR team must ensure that the workforce is equipped with the necessary skills, behaviors, and attitudes to support the companys transformation. Additionally, the company plans to enter new markets, which will require a significant shift in its talent acquisition and development strategies.
The HR manager, Mohammed, is now responsible for integrating HR practices into the strategic management process. He must ensure that the companys human resources are aligned with the new strategic direction, which includes fostering a culture of innovation, improving customer service, and entering new markets.Mohammedmust also address potential gaps in the workforces skills and capabilities to support the companys goals.
Questions
1- What role does HR play in the strategy formulation process at TechNova?
2- How can HR ensure alignment between its initiatives and TechNovas strategic goals?
3- What challenges might TechNova face in transforming its business model, and how can HR address them?
4- How can HR contribute to TechNovas competitive advantage through talent management?
5- What HR practices should TechNova prioritize to support its new market entry strategy?
6- How can HR measure the success of its initiatives in supporting TechNovas strategic goals?

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