Question: Techware Incorporated is considering the introduction of two new software products to the market. In particular, the company has four options regarding these two proposed
Techware Incorporated is considering the introduction of two new software products to the market. In particular, the company has four options regarding these two proposed products: introduce neither product, introduce product I only, introduce product only, or introduce both products. Research and development costs for products and are $ and $ respectively. Note that the first option entails no costs because research and development efforts have not yet begun. The success of these software products depends on the trend of the national economy in the coming year and on the consumers' reaction to these products. The company's revenues earned by introducing product only, product only, or both products in various states of the national economy are given in the table below.
tableStrong,Fair,WeakIntroduce Product only,$$$
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