Question: Telemarketers often follow a pre - written script when interviewing customers. A manager of a major telemarketing company would like to compare the effectiveness of
Telemarketers often follow a prewritten script when interviewing customers. A manager of a major telemarketing company would like to compare the effectiveness of three different sales scripts, Script A Script B and Script C
An investigator performed an experiment in which telemarketing trainees were randomly assigned to three groups: the first consisting of trainees, the second trainees, and the third trainees. Trainees in the first group were trained to market their products using Script A trainees in the second group were trained to use Script B and trainees in the third group were trained to use Script C After training, each trainees sales amount over a oneweek period was recorded.
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