Telemedicine program on provide background information, including a brief background on your company and your understanding of the client's needs and specific issues to be addressed. You may also choose to include the results of any related research, project history, and additional factors that impact the client's needs, such as socio$-$economic trends or impending regulations. Show your understanding of the benefits the client can expect. For example, describe the risks$--$what might be lost$--$if appropriate action is not taken and compare this to the benefits they can achieve with a positive course of action. If applicable, identify potential areas of concern for the client and how you can address them. Such items may be fundamental issues that appear trivial, but are often overlooked by competing proposals. Describe how your capabilities and proposed solution align with the client's goals for the project, including how your qualifications can uniquely address the current opportunity.