Question: Telling consumers that a Big Mac cheeseburger contains 9 0 0 calories is not effective in persuading them to choose healthier options. Instead, showing the

Telling consumers that a Big Mac cheeseburger contains 900 calories is not effective in persuading them to choose healthier options. Instead, showing the cost (90 minutes on the treadmill) is much more impactful. In this case, marketers are effectively influencing the q, component of attitude.
attitude
belief
cognitive
emotion
motivation
Telling consumers that a Big Mac cheeseburger contains 900 calories is

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