TEN YEARS FROM NO

Ten years ago the basic shape of a new media system in our culture was in place. Social media was on the rise and already making impact. The iPhone (introduced in 2007) had already changed the world. "There's an app for that" became part of everyday conversation--which led to all of us walking down the street and down hallways with our gaze fixed on a tiny screen.

Imagine its 10 years from now--2032. What do you think the world of brand strategy and brand management will look like? Feel free to imagine any innovations you like--artificial intelligence, new gadgets, new systems for connecting consumers to brands. Get crazy if you like. Do you think that branding will be operating in "the era of the network," or will something new have come along to take its place.