tep	Instructions	Points Possible
1	Start Excel. Download and open the file named Exp19_Excel_Ch06_Cap_DirectMarketing.xlsx. Grader has automatically added your last name to the beginning of the filename.	0
2	On the Direct Marketing worksheet, create appropriate range names for Design Fee (cell B8), Cost Per Ad (cell B9), Total Clicks (cell B10), Profit Per Click (B11), and Gross Profit (cell B12).	5
3	Edit the existing name range Design_Fee to Design_Fee2021 to reflect the current year.	4
4	Use the newly created range names to create a formula to calculate Gross Profit (cell B12) and Net Profit (cell B13).	6
5	Create a new worksheet labeled Range Names, paste the newly created range name information in cell A1, and resize the columns as needed for proper display. (On Mac, use the Insert menu to insert a new worksheet.)	5
6	Use Goal Seek to determine the optimal click rate in order to earn a $5,000 net profit.	6
7	Starting in cell E4. Complete the series of substitution values ranging from 2% to 6.5% at increments of .50% vertically down column E.	5
8	Enter references to the Gross Profit, and Net Profit in the correct location for a one-variable data table.	3
9	Complete the one-variable data table, and then format the results with Accounting Number Format with no decimal places.	6
10	Apply custom number formats to display Gross Profit in cell F3 and Net Profit in cell G3.	4
11	Copy the response rate substitution values from the one-variable data table, and then paste the values starting in cell I4.	4
12	Type 10000 in cell J3. Complete the series of substitution values from 10000 to 40000 at 5000 increments.	3
13	Enter the reference to net profit formula in the correct location for a two-variable data table.	4
14	Complete the two-variable data table and format the results with Accounting Number Format with no decimal places.	6
15	Apply a custom number format to make the formula reference appear as Net Profit.	3
16	Make the Direct Marketing 2 worksheet active. Create a scenario named Best Case, using Number of Ads and Click Rate. Enter these values for the scenario: 40000, and 6.5%.	4
17	Create a second scenario named Worst Case, using the same changing cells. Enter these values for the scenario: 10000, and 1%.	4
18	Create a third scenario named Most Likely, using the same changing cells. Enter these values for the scenario: 10000, and 6.83%.	4
19	Generate a scenario summary report using Gross Profit and Net Income.	4
20	Load the Solver add-in if it is not already loaded. Set the objective to calculate a net profit of $20,000.	4
21	Use Number of Ads and Click Rate (B4:B5) as changing variable cells.	4
22	Set a constraint to ensure Number of Ads purchased is less than or equal to 40,000.	2
23	Set constraints to ensure Click Rate is less than or equal to 7%. (Mac users should enter the value in decimal form. Example .07)	2
24	Solve the problem. Generate the Answer Report.	3
25	Create a footer on all worksheets with your name on the left side, the sheet name code in the center, and the file name code on the right side.	5
26	Save and close Exp19_Excel_Ch06_CAP_DirectMarketing.xlsx. Exit Excel. Submit the file as directed.	0

Total Points

100

Mirr or Var - Fr ee Wabcin F Irut Pase To Date P H Mir Cald Ducha Cast . Set cure . TRS SO con O PRIEVEN I - CECENSI Deel. Vaheline A B C 1 Direct Marketing D E F G H I 1 Direct Marketing 3 Inputs 4 Number of Ads 5 Click Rate 10000 5.00% Inputs Number Click Hate 10000 2.00 2.50% 5 3.50%. Gross Profit Net Profit 67,666 $4,286 Sy.592 S5,95 $11.498 $7,429 518,415 $1,000 $15.331 $10,571 517,247 $12,143 $19.164 $13./14 $21.080 $15,286 $22.992 516,857 $24.913 $19,429 7 Parameters 8 Deseno $ 2.000.00 9 Cost Per AS 2.75 10 Total Click 500 11 Pratit P $ 12.50 12 G Pro S 629 13 Net Profit $ 3.125.00 7 Parameters 8 Desien Fee 9 Cost Per Ad 10 Total Clicks 11 Prolit Per Click 12 Gross Profit 13 Net Profit Net Profit 2.00%. 7.505 3.00%. 3.50% 4.00% 4.50% 5.00% 5.50%. 5.00% 6.50% 10000 $50 63 $1.075 51,5RR $2.100 52,513 $3,125 $3,538 S4,150 $4.553 15000 20000 25000 30000 35000 40000 $1,075 $2,100 $3,125 $4,150 $5,175 56,200 $1.444 94.12 51,100 52.68 $6.909 Sy.250 $2,613 $4,150 $5,688 $7,225 $8.753 $10,300 53,31 $5,175 $6,060 $,763 510,556 512,350 $4.150 $6,200 $8,250 $10,300 $12,350 $14.400 54,919 $7,225 $9,531 $11238 $14,144 $16,450 $5.99 $4,250 $10,81 $13,37 $15,939 $19.500 $6,456 $9,275 $12,094 $14,913 $17.731 $20,550 $7.225 510,300 $13,375 516,150 $19,525 $22,600 $7.994 $11,325 $14,656 $17,988 $21.319 $24.550 5.00% $ 2,000.00 $ 2.25 500 $ 12.50 5.50% h.00% 6.50% Direct W ing Se Pe Biryam work. Waah. an pa www . E xy wes Dirty Type here to set Mirr or Var - Fr ee Wabcin F Irut Pase To Date P H Mir Cald Ducha Cast . Set cure . TRS SO con O PRIEVEN I - CECENSI Deel. Vaheline A B C 1 Direct Marketing D E F G H I 1 Direct Marketing 3 Inputs 4 Number of Ads 5 Click Rate 10000 5.00% Inputs Number Click Hate 10000 2.00 2.50% 5 3.50%. Gross Profit Net Profit 67,666 $4,286 Sy.592 S5,95 $11.498 $7,429 518,415 $1,000 $15.331 $10,571 517,247 $12,143 $19.164 $13./14 $21.080 $15,286 $22.992 516,857 $24.913 $19,429 7 Parameters 8 Deseno $ 2.000.00 9 Cost Per AS 2.75 10 Total Click 500 11 Pratit P $ 12.50 12 G Pro S 629 13 Net Profit $ 3.125.00 7 Parameters 8 Desien Fee 9 Cost Per Ad 10 Total Clicks 11 Prolit Per Click 12 Gross Profit 13 Net Profit Net Profit 2.00%. 7.505 3.00%. 3.50% 4.00% 4.50% 5.00% 5.50%. 5.00% 6.50% 10000 $50 63 $1.075 51,5RR $2.100 52,513 $3,125 $3,538 S4,150 $4.553 15000 20000 25000 30000 35000 40000 $1,075 $2,100 $3,125 $4,150 $5,175 56,200 $1.444 94.12 51,100 52.68 $6.909 Sy.250 $2,613 $4,150 $5,688 $7,225 $8.753 $10,300 53,31 $5,175 $6,060 $,763 510,556 512,350 $4.150 $6,200 $8,250 $10,300 $12,350 $14.400 54,919 $7,225 $9,531 $11238 $14,144 $16,450 $5.99 $4,250 $10,81 $13,37 $15,939 $19.500 $6,456 $9,275 $12,094 $14,913 $17.731 $20,550 $7.225 510,300 $13,375 516,150 $19,525 $22,600 $7.994 $11,325 $14,656 $17,988 $21.319 $24.550 5.00% $ 2,000.00 $ 2.25 500 $ 12.50 5.50% h.00% 6.50% Direct W ing Se Pe Biryam work. Waah. an pa www . E xy wes Dirty Type here to set