ter $15-18)$

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The Starch test uses a$($n$)$ to determine the percentages of those who remember seeing a specific magazine ad$,$ who saw or read any part of the ad identifying the product or brand, who read any part of the ad's copy, and who read at least half of the ad$.$

Multiple Choice

$$ attitude test

$$ concept test

$$ prompted response test

$$ aided recall test

Inquiry test