Term paper case: GM EV Vs. Tesla: The Competition For Electric Vehicle Dominance

1) Introduction & Analysis of Organizations Environment

a) Clearly describe what organization (GM) you have selected and what you are setting out to accomplish in this paper.

b) Conduct a PESTI analysis for this organization (GM). You do not need to cover all elements of the PESTI framework, just the ones that are most relevant to this organization. Your analysis should include secondary research evidence.

c) Conduct a SWOT analysis for this organization (GM). Your analysis need not be exhaustive but should focus on the most important aspects that will be relevant for the rest of your paper. Your analysis should include secondary research evidence

2) Focal issue (~0.5 pages) a) Based on your organizational analysis, clearly identify the primary issue facing this organization. Note that your eventual recommendation must address this focal issue.

3) Analysis of Issue Using Course Material and Secondary Research Evidence (~2.5 pages)

a) Identify concepts from our course that can be used as a framework for understanding the primary issue facing this organization.

b) Apply these concepts to the situation described in the case. c) Supplement your analysis with other concepts and examples from secondary research sources (e.g., how have other companies dealt with similar challenges?).

4) Recommendations (~2 pages) a) Based on your analysis, identify 2 or more feasible solutions to the issue facing this organization.

b) From this list of potential solutions, select the best one for the organization and justify this recommendation.

c) Discuss how management could begin to implement your recommended solution and outline some ideas for how you could evaluate if your recommendation is working.

d) Finish the paper with a brief conclusion.

5) Self-Reflection (~ page) Take some time to think about the material we covered this semester and how it relates to your own personal experiences (e.g., previous jobs/managers, sports teams, school, etc). Ask yourself questions such as:

i) Is the field of management what I expected it to be?

ii) What ideas/topics from the course were of particular interest? Why?

iii) What ideas/topics from the course were not at all interesting to me? Why? iv) Has exposure to these ideas from this course changed my personal perspective (e.g., view of the business world, view of my own values, view of career goals)?