Term Project:

Your term project for this class is a 15-page marketing plan for Netflix that was approved in your week one proposal. It is to follow the APA format and be of a quality graduate level. Don't forget to use an appropriate amount of references for a paper of this length.

Required Marketing plan Headings:

Executive Summary

Situation Analysis

-Market Summary

-Target Markets

Marketing Demographics

-Geographics

-Demographics

-Behavioral factors

Market Needs

Market Trends

Market Growth

SWOT Analysis

Competitors Analysis

Market Strategy

-Marketing objectives

-Financial objectives

-Positioning strategy

Marketing tactics

-Product

-Price

-Distribution

-Communication

-Research

Financials

-Break-Even Analysis

-Sales Forecast

-Marketing Budget

Course Objectives:

1. Develop a Marketing Plan.
2. Define the types of marketing research.
3. Analyze potential pricing alternatives.
4. Define channel strategy
5. Design a sales management plan.
6. Define the process for bringing a new product or service to market.