Question: tes 65. is the process of applying certain attributes such as demographic, lifestyle, socioeconomic or geodemographic to divide heterogeneous markets into smaller, homogenous markets a.

tes 65. is the process of applying certain attributes such as demographic, lifestyle, socioeconomic or geodemographic to divide heterogeneous markets into smaller, homogenous markets a. Targeting b. Homogenization c. Segmentation d. Differentiation e. None of these 66. Walmart is a price leader for commodity products whereas BMW is a differentiation leader in the auto industry. In retail parlance, this is called a. Segmentation b. SWOT analysis c. Market development d. Positioning 67. Sincerity, excitement, competence and sophistication are dimensions of a. The President b. The manager of a retail store c. Personality of brand d. Product differentiation 68. is the most important characteristic of a brand, that typically results in higher profitability, long term customer loyalty and less brand switching a. Lower pricing b. Higher pricing c. Higher warranty d. Differentiation e. None of these

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