Question: TEST BANK: Introduction to Marketing Help Save & Exit Submit 2 q , emphasizes finding out everything possible about customers and then using that information

TEST BANK: Introduction to Marketing

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emphasizes finding out everything possible about customers and then using that information to satisfy and even exceed their expectations in order to build customer loyalty over the long term.

Multiple Choice

The customer buying process

Personal selling

The marketing mix

The promotion mix

Customer relationship management

TEST BANK: Introduction to Marketing Help Save & Exit Submit 2

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