Test III. MODIFIED TRUE or FALSE. Write the word TRUE if the statement is correct, if FALSE underlined the word that makes the statement incorrect and write the correct answer on the space provided. 1. Mark-up pricing is a pricing method that allows manufacturer to recover a certain portion of his or her investment. 2. Direct overhead includes the amount that the company spent in utilities. 3. Marginal pricing is designed to simplify a consumer's buying decision. 4. Price skimming is a pricing strategy where the products selling price is way above its unit cost. 5. Place is the third P in marketing mix. 6. Supply chain is the network of some individuals, organizations, resources, activities and technology involved in the creation and sale of a product. 7. Selecting media is the third step in advertising campaigns. 8. Personal selling occurs when an individual salesperson sells a product, service or solutions to a client. 9. Wholesaling is the sale of goods for resale. VIEWS 10. Intensive distribution involves the use of more than one but not as many dealers in distribution. nes me