Question: Test: Mid-Term 2 - Fall 2021 Time Remaining: 1:04:29 Questions la17mk05r.15.087 98. 99 100. O Consumers trust each other more than they trust brands, so

Test: Mid-Term 2 - Fall 2021 Time Remaining: 1:04:29 Questions la17mk05r.15.087 98. 99 100. O Consumers trust each other more than they trust brands, so they create campaigns that encourage the consumer to create messages. What is this called? O a. earned media O b. social media O c. online marketing O d. consumer-generated content

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