Test Project: Sales Funnel Strategy for $300$ Conversions for a company that give training to entrepreneurs

Objective:

Design a sales funnel $($Awareness $$ Interest $$ Decision $$ Action$)$ tailored to Emcan$$s entrepreneurial community, focusing on generating $300$ paying members monthly $($conversions$).$ The funnel must work within a total budget of $$2,000($inclusive of ad spend and resource development$).$

Instructions:

Sales Funnel Design:

Create a comprehensive sales funnel with unique, innovative ideas for each stage. Include specific strategies to engage and convert Emcan$$s target audience $($aspiring entrepreneurs and early$-$stage business owners$).$

Regional or Country$-$Specific Approach:

Decide whether your funnel will target the GCC region broadly or focus on one specific country. Justify your choice and explain how your strategy reflects the unique needs of the selected audience.

Platform Selection:

Specify the platforms $($e$.$g$.,$ Instagram, Google Ads, webinars, email marketing$)$ you will use at each stage. Explain how these platforms will effectively reach and convert the audience.

Resource Development and Budget Allocation:

Outline the resources you will create $($e$.$g$.,$ ad creatives, lead magnets, landing pages, videos$).$ Provide a clear budget breakdown, ensuring the total stays within $$2,000.$

Expected Metrics and Results:

Estimate:

Leads needed to generate $300$ conversions monthly. Conversion rates at each stage of the funnel. Ad ROI and other key outcomes.

Deliverables:

Present your funnel as a flowchart or process map.

A brief one pager explaining the strategy, platform choices, expected metrics, and budget breakdown.

Evaluation Criteria:

Alignment with Emcan$$s Audience: Does the funnel, content, and process resonate with Emcan$$s entrepreneurial audience?

Strategic Thinking: Does the funnel effectively target and convert the intended audience?

Creativity and Innovation: Are the ideas engaging and capable of driving conversions?

Resourcefulness: How well does the strategy achieve results within the allocated budget?

Clarity: Is the funnel presented in a clear and logical manner?