Test Your Knowledge $1.$ Define stakeholders and explain why they are important. Answer. Stakeholders are the ones who help a company to grow, without stakeholders the company become bankrupt few funds available that can be used for future development. They define firm goals and develop plans that help them to achieve those goals, so that is why they are important for a firm. $2.$ How is globalization changing communication in the workplace? Answer: $-$ As with the increase in technology due to globalization company's growth rate is totally accelerated while comparing with the past time, with the presence of email video conferencing and instant messaging, companies can communicate with just single click of the mouse with their counterparts around the word $3.$ How does effective communication help employees interact with customers and colleagues in this age of technology? Answer: $-$ Effective communication plays a vital part for smooth functioning in a film in this age of technology in several ways. Clear and concise communication ensures that messages or information are delivered appropriately, which reduces the chances of misunderstanding, apart from this, in this age of technological advancement, communication tools such as emails, video conferencing foster quick and efficient exchanges. $4.$ How does internal communication differ from external communication? Answer. When the organization members communicate, it is called internal communication. However, when there is communication between members of the organization, with the outside party, it is said to be external communication. $5.$ In what directions can information travel within an organizations formal hierarchy? Answer. Within an organization's formal hierarchy, information can travel in several Effective communication plays a vital part for smooth functioning in a film in this age of technology in several ways. Clear and concise communication ensures that messages or information are delivered appropriately, which reduces the chances of misunderstanding, apart from this, in this age of technological advancement, communication tools such as emails, video conferencing foster quick and efficient exchanges directions, depending on the type of organization and its structure. Here are some common directions in which information can travel. Top down Bottom up Horizontal Diagonal $6.$ What is the grapevine? Why should managers know how it works? Answer. The grapevine is informal workplace communication. Managers use it for quick info sharing, gauging morale, and guiding change. $7.$ In which of the eight steps of the communication process do messages get encoded and decoded? Answer. Encoding is the process of converting the sender$\text{'}$s thoughts and ideas into a message that can be transmitted through a channel, while decoding is the process of interpreting the message and converting it back into thoughts and ideas. $8.$ Why should communicators take an audience$-$centered approach to communication? Answer. An audience$-$centered approach to communication is necessary for effective communication because it accepts the importance of understanding and considering the needs, wants, and preferences of the audience. $9.$ How does corporate culture affect the communication climate within an organization? Answer. Impact of Corporate Culture on Communication Climate Corporate culture plays a significant role in shaping the communication climate within an organization. The values, beliefs, and practices that define an organization's culture can either foster or hinder open and effective communication. $10.$ Define ethics. Explain the ethical responsibilities of communicators. Answer. Ethics refers to a set of moral principles and values that guide individuals in making decisions and determining what is considered right and wrong. It involves understanding and adhering to a code of conduct that respects the rights, needs, and values of others. The ethical responsibilities of communicators include: Truthfulness Accuracy Impartially Privacy Sensitivity