Question: Testing an idea to see if it is effective requires employing an outside, non - biased research firm. a method of separating out the effect

Testing an idea to see if it is effective requires
employing an outside, non-biased research firm.
a method of separating out the effect of luck on the test.
a series of tests with constantly changing measures.
a specific goal against which to measyre the outcome.
 Testing an idea to see if it is effective requires employing

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