Question: Text: Walker, O . C . , et al . ( 2 0 1 4 ) . Marketing Strategy: A Decision - Focused Approach. (

Text: Walker, O

.

.,

et al

. (2014) .

Marketing Strategy: A Decision

-

Focused Approach.

(8

th edition

) .

Reading: Chapter

5

: Differentiation and Brand Positioning

Instructions: Conduct some marketing research and create an annotated bibliography. Go through library databases for business and economics, find at least

10

articles related to Tesla in relation to the Ford case study.

Instructions: Describe the Rate of Adoption Model and how it works

Instructions: Answer question

3,

. 137

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