Outline the motives and triggers for firms to internationalise; Describe the differences between export, intermediate...

 

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Outline the motives and triggers for firms to internationalise; • Describe the differences between export, intermediate and hierarchical market entry modes; * Discuss the issues involved in product adaptation or standardisation; • What are the key elements of the international communication process? • What are the internal and external factors associated with international pricing decisions: • Outline a rationale for international market selection; * Product and Pricing decisions in the international context are different from those considered in domestic marketing. Discuss; How can firms organise international marketing activities? Outline the motives and triggers for firms to internationalise; • Describe the differences between export, intermediate and hierarchical market entry modes; * Discuss the issues involved in product adaptation or standardisation; • What are the key elements of the international communication process? • What are the internal and external factors associated with international pricing decisions: • Outline a rationale for international market selection; * Product and Pricing decisions in the international context are different from those considered in domestic marketing. Discuss; How can firms organise international marketing activities?

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1 Motives It grants a true independent from the local market business cycle Permits to access a broader market Helps to improve a general companys image Enhances productive capacity Diminishes costs b... View the full answer