Question: Thandiwe wants to purchase an internet - connected security system at Best Buy. They listen to the sales presentation about the features of the security

Thandiwe wants to purchase an internet-connected security system at Best Buy. They listen to the sales presentation about the features of the security system in the store and then walk away from the salesperson and take out their cell phone, access the internet, and compare the security systems at Best Buy in terms of features and price with other brands and other vendors. This example demonstrates which of the following?
a.
Consumers are rarely influenced by social media when making a purchase.
b.
Technology does not play an increasingly important role in personal selling.
c.
Consumers rely mainly on brochures and pamphlets for product information.
d.
Technology, including social media, plays an increasingly important role in personal selling.

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