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EN 400 Assignment #2 - Financial Forecasting Student Name: Company Name: Industry Type: Ownership Structure: List 5 of your major start-up costs: 1) 2) 3) 4) 5) I Briefly describe where you acquired pricing estimates for the 5 expenses above. Site online sources or other sources that provided you with reliable estimations: Estimating Sales Revenues Looking at one month of average sales for your business, break down how you have determined your estimated sales for the month by showing the following calculations: Month Selected: Is this a low, high or average month for your business? Net average customer transaction in dollars: Based on your hours of operation, estimate the number of customers served: per day per week per month Calculate your total monthly sales based on your average transaction amount and the number of customer transactions per month: What reasoning did you use to determine these numbers? Estimating Expenses Show the total operating expenses for the same month: Cost of Good Sold: How did you estimate this expense? Explain how you calculated the number. Wages and Salaries: I I How did you estimate this expense? Explain how you calculated the number Marketing Expenses: How did you estimate this expense? Explain how you calculated the number. Insurance Expense: I How did you estimate this expense? Explain how you calculated the number. Utilities: How did you estimate this expense? Explain how you calculated the number. I Rent/Lease (if applicable): How did you estimate this expense? Explain how you calculated the number. Professional Fees: How did you estimate this expense? Explain how you calculated the number Loan Payment/Debt Servicing: How did you estimate this expense? Explain how you calculated the number. Name 5 other Expense Categories listed on your business' Cash Flow statement: 1)