Thank you for explaining to us your position this week on segmentation.

Based on our newly garnered knowledge that segmentation and targeting are two key marketing tactics that must always be at the forefront of a marketer's mind when developing a marketing strategy. You explained in your post that "Psychographic attributes can take into account personality, values, attitudes, and lifestyle patterns" and that "Behavioral attributes can include skiing experience, skiing frequency, and skiing proficiency". And all of this may be true.

But when you start sifting through the data are there some similarities based on geographic, demographic, psychographic, and behavioral, that do not necessarily need to be included to draw a concise conclusion?