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Using the 2014 Apple Form 10-K, answer the following questions:

In the "Gross Margin" section of Item 7, Apple states there are three reasons why the gross profit margin percentage increased during 2014 , despite being "partially offset by the weakness in several foreign currencies relative to the U.S. dollar, price reductions on select products and higher cost structures on certain new products." Those three reasons include; (3 points) a) b) c) In that same section, Apple states there are six reasons why the gross profit margin percentage decreased during 2013. Those six reasons include: (3 points) a) b) c) d) Higher expenses due to changes to certain service policies and other warranty costs e) Price reductions on certain products, including iPad 2 and iPhone 4 f) Unfavorable impact from foreign exchange fluctuations