That's what I was expecting. Let's talk through

it a bit more anyway.

Jesse

Why do you think Simple Wardrobe has a blue

ocean strategy?

Materials on the right have been updated $$

Eliminating wardrobe choices reduces value for

customers but saves more costs than the

decrease in value.

Eliminating wardrobe choices adds value for

customers while increasing costs by less.

Eliminating wardrobe choices adds value for

customers while saving costs from economies of

scale.