Question: The _ _ _ _ _ _ _ _ _ _ _ _ section of the marketing plan states what the company wants to accomplish

The ____________ section of the marketing plan states what the company wants to accomplish through marketing activities, using a(n)___________ of where the firm stands in the market.
Question 20 options:
marketing objectives; performance evaluation
marketing strategies; implementation timetable
SWOT analysis; marketing concept
marketing objectives; SWOT analysis
environmental analysis; SWOT analysis

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