Question: . The _ _ _ _ _ _ _ _ _ _ _ _ _ _ of marketing suggests that firms should adopt marketing strategies

. The ______________ of marketing suggests that firms should adopt marketing strategies as though the entire world was one single marketplace. These firms would then market ___________ products using the same marketing mix everywhere in the world.
a. internationalization; customized
b. globalization; customized
c. flexibility; standardized
d. globalization; standardized
e. international vision; custom

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