The $2$X$2$ competitive strategy is based on creating a differentiation in a

firm$$s product or service offering that is perceived industrywide as unique

and valued by customers.

a$.$ Name three companies that can be perceived as having a differentiationniche position other than the ones from the slides in class $($Example: BMW

is marketed as a prestige brand image, a high$-$end performance automobile

targeted for affluent customers$).$

b$.$ Why do some differentiation$-$niche strategies fail? $($Example: Price is too

high for the chosen niche$)$