Question: The _ _ _ _ _ _ _ _ _ _ defines the general benefits the service company will provide in terms of the bundle

The __________ defines the general benefits the service company will provide in terms of the bundle of goods and services sold to the customer.
The __________ defines the general benefits the service company will provide in terms of the bundle of goods and services sold to the customer.
customer-benefit concept
service concept
cross-selling concept
service offer

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