The 7-Eleven has assembled a team to spot new product trends. The team will seek brands that
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The 7-Eleven has assembled a team to spot new product trends. The team will seek brands that are aligned with those trends and assist in their development so that they can be offered in its stores. Explain how 7-Eleven products can be classified according to consumer spending behaviour. (b) Suggest three product line extension strategies for 7-Eleven. Discuss a new product trend for each strategy.
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ISBN: 9781292409863
13th Global Edition
Authors: Lee Krajewski, Naresh Malhotra, Larry Ritzman
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