Question: The 8 0 2 0 rule - that 8 0 percent of a company's sales often come from just 2 0 percent of its customers

The 8020 rule-that 80 percent of a company's sales often come from just 20 percent of its customers-is a good reason for marketers to use selective distribution.
intensive distribution.
exclusive distribution.
international distribution.
multichannel distribution.
The 8020 rule-that 80 percent of a company's sales often come

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