the 9 essential components;

nevermind the vision mission statement i posted it wrong.

This one only:

SWOT ANALYSIS for sea food business SW for internal factors OT for external factors

Example: Mission Statement of DLSJBC "Greatly inspired by the Lasallian ideals, De La Salle John Bosco College believes in Divine Providence and upholds the values of human dignity, social justice and responsibility, sense of national identity and culture, integrity of creation and competence. As an educational institution of empowered individuals, It commits itself to promote the community's welfare and support the church's mission towards total human transformation." Activity: In / crosswise 1. In DLSJBC's Mission Statement, identify which of the 9 essential components are present and which ones are missing. What could be the reason some components are missing? 2. Explain the principal value of mission and vision statement? 3. What could be your life's mission or vision statement? 9 Components of Mission Statements with Examples: 1. Customers who are the firm's customers Ex: We believe our first responsibility is to the doctors, nurses, patients, mothers and all others who use our products and services (Johnson and Johnson) 2. Products or services - What are the firm's major products or services Ex: Standard Oil Company is in business to find and produce crude oil, natural gas, to manufacture high quality products useful to society from these raw materials; and to distribute and market those products and to provide dependable related services to the consuming public at reasonable prices (Standard Oil) 3. Markets - Geographically, where does the firm compete? Ex: We are dedicated to the total success of Corning Glass Works as a worldwide competitor (Corning Glass Works) 4. Technology - Is the firm technologically current? Ex: We will continually upgrade our product service using state-of-the art technologies. (Maxwell) 5. Concern for survival, growth and profitability - Is the firm committed to growth and financial soundness? Ex: To serve the worldwide need for knowledge at a fair profit by adhering, evaluating, producing and distributing valuable information in a way that benefits our customers, employees, other investors and our society. (McGraw-Hill) 6. Philosophy - What are the basic beliefs, values, aspirations and ethical priorities of the firm? Ex. Our world-class leadership is dedicated to a management philosophy that holds people above profits (Kellogg) It's all part of the Mary Kay philosophy--- a philosophy based on the golden rule. A spirit of caring and sharing where people give cheerfully of their time, knowledge and experience (Mary Kay Cosmetics) 7. Self-concept - What is the firm's distinctive competence or major competitive advantage. Ex Crown Zellerbach is committed to leapfrogging ongoing competition within 1,000 days by unleashing the constructive ad creative abilities and energies of each of its employees. (Crown Zellerbach) 8. Concern for public image - Is the firm responsive to social, community and environmental concerns? Ex. To share the world's obligation for the protection of the environment (Dow Chemical) To contribute to the economic strength of society and function as a good corporate citizen on a local, state and national basis in all countries in which we do business (Pfizer) 9. Concern for employees are employees a valuable asset of the firm? Ex. To compensate it employees with remuneration and fringe benefits competitive with other employment opportunities in its geographical area and commensurate with their contribution toward efficient corporate operations (Public Service Electric and Gas Company)