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A hardback book publisher has just released an exciting political thriller that is likely to be a best-seller. The book's marginal cost (including printing. shipping, author royalty, and so on) is $8 per book, and its projected demand curve is: P = 28-0.4Q, where Q denotes monthly sales (in thousands) of books. (In short, Q = 20 means 20 thousand books.). The publisher's profit- maximizing price for the best-seller is: OOO $12 $14 $16 O $18 $20 D Question 10 A hardback book publisher has just released an exciting political thriller that is likely to be a best-seller. The book's marginal cost (including printing, shipping, author royalty, and so on) is $8 per book. Suppose that the price elasticity of demand is Ep = -2. The optimal price the publisher should charge is: $12 $14 $16 0.2 pts $18 $20 A hardback book publisher has just released an exciting political thriller that is likely to be a best-seller. The book's marginal cost (including printing. shipping, author royalty, and so on) is $8 per book, and its projected demand curve is: P = 28-0.4Q, where Q denotes monthly sales (in thousands) of books. (In short, Q = 20 means 20 thousand books.). The publisher's profit- maximizing price for the best-seller is: OOO $12 $14 $16 O $18 $20 D Question 10 A hardback book publisher has just released an exciting political thriller that is likely to be a best-seller. The book's marginal cost (including printing, shipping, author royalty, and so on) is $8 per book. Suppose that the price elasticity of demand is Ep = -2. The optimal price the publisher should charge is: $12 $14 $16 0.2 pts $18 $20
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