Question: The acronym KPI is short for Key Performance Indicator which is a tool used to measure what in an IBP campaign? Group of answer choices

The acronym KPI is short for Key Performance Indicator which is a tool used to measure what in an IBP campaign? Group of answer choices Messaging Impact Audience CompetitivenessCreating a working and non-working total dollar amount for an IBP effort or campaign is the definition for which of the following terms? Group of answer choices Allocating Prioritizing Budgeting Summation

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