Question: The activity, set of institutions, and process for creating, capturing, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at

The activity, set of institutions, and process for creating, capturing, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large is called
?1. market share analysis.
2. market segmentation
3. marketing.
4. marketing research.
5. market positioning.
The activity, set of institutions, and process

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