Question: The activity, set of institutions, and processes for creating, capturing, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at

The activity, set of institutions, and processes for creating, capturing, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large is called
market positioning.
market segmentation.
market share analysis.
marketing research.
marketing.
The activity, set of institutions, and processes for creating, capturing, communicating,

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