The advertising alternatives for a company include television, radio, and newspaper advertisements. The costs and estimates...
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The advertising alternatives for a company include television, radio, and newspaper advertisements. The costs and estimates for audience coverage are given in Table 9.2 TABLE 9.2 Cost per advertisement Audience per advertisement Television $ 2,000 100,000 Newspaper $ 600 40,000 Radio $300 18,000 The local newspaper limits the number of weekly advertisements from a single company to ten. Moreover, in order to balance the advertising among the three types of media, no more than half of the total number of advertisements should occur on the radio, and at least 10% should occur on television. The weekly advertising budget is $18,200. How many adver- tisements should be run in each of the three types of media to maximize the total audience? The advertising alternatives for a company include television, radio, and newspaper advertisements. The costs and estimates for audience coverage are given in Table 9.2 TABLE 9.2 Cost per advertisement Audience per advertisement Television $ 2,000 100,000 Newspaper $ 600 40,000 Radio $300 18,000 The local newspaper limits the number of weekly advertisements from a single company to ten. Moreover, in order to balance the advertising among the three types of media, no more than half of the total number of advertisements should occur on the radio, and at least 10% should occur on television. The weekly advertising budget is $18,200. How many adver- tisements should be run in each of the three types of media to maximize the total audience?
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Related Book For
Quantitative Methods for Business
ISBN: 978-0840062345
12th edition
Authors: David Anderson, Dennis Sweeney, Thomas Williams, Jeffrey Cam
Posted Date:
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