The advertising manager at Lay SA is concerned about the low level of sales of its new product, Lay Native Potatoes. Take a sample of 1,500 people, of whom 978 declare that the product, due to its packaging, does not appear to be from the Lay brand. At the 99% confidence level, what would be the estimate of the proportion of people with a wrong opinion of the packaging of this new product? 

What would you advise the advertising manager?

Answer rating: 100% (QA)

To estimate the proportion of people with a wrong opinion of the packaging of Lay Native Potatoes we can use the sample proportion and calculate a con... View the full answer