Question: The advertising plan includes a SWOT analysis and a creative brief. What else should be included? q , Evaluation approach and timeline. Big idea and

The advertising plan includes a SWOT analysis and a creative brief. What else should be included? q,
Evaluation approach and timeline.
Big idea and creative concepts.
Media recommendations and integration ideas.
All of these are correct.
 The advertising plan includes a SWOT analysis and a creative brief.

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!