The aim or this task is to explore deeply the characteristics ot the B2B approach through a comparative analysis.

Choose two brands (or products), each of them clear examples of B2C and B2B business. Then develop a comparative analysis fo the matketing strategies for both business focusing on (10 points each):

• Segmentation
• Type of customers
• Size and number of potential custoemers
• Customers approach and relationship
• Key decision makers
• Value proposition
• Decision making process of customers
• Role of Sales force
• Role of Marketing Manager
• Other aspects that you consider can help tp understand the different nature of a B2B business.