Question: The aircraft engine - maker Rolls - Royce completely transformed its business over the past decade by analyzing the data from its products, not just

The aircraft engine-maker Rolls-Royce completely transformed its business over the past decade by analyzing the data from its products, not just building them. Rolls-Royce sells the engines but also offers to monitor them, charging customers based on usage time. Services now account for around 70 percent of the civil-aircraft engine division's annual revenue.
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The aircraft engine-maker Rolls-Royce completely transformed its business over the past

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