Question: The Ajax company needs help developing a digital marketing strategy. They are looking to hire someone with good communication skills who is also familiar with
The Ajax company needs help developing a digital marketing strategy. They are looking to hire someone with good communication skills who is also familiar with Twitter, Facebook, and Google Ads.Paul is interested in the job but has never worked as a communications professional, and his experience with social media is for personal rather than business use. Max Weber would recommend that Ajax:
Question options:
Give the job to a family member instead of Paul.
Offer the job to Paul
Outsource the work to India.
Follow a formal selection process.
Question 70 / 0.2 points
Managers who analyze basic work tasks of employees, used time-and-motion studies to eliminate waste, hire the best qualified workers for a job and develop incentive systems based on worker output are using the principles of:
Question options:
A)
Scientific management approach
B)
Human relations theory
C)
General Administrative Theory
Question 90 / 0.2 points
Amir goes to industry conferences twice a year.The prepared speeches contain a few surprises, but the side conversations give him a read on what other firms are doing and perhaps the trade-offs that they see in the industry.Amir is engaged in:
Question options:
Social Scanning
Legal Analysis
Technological Analysis
Environmental Scanning
Question 100 / 0.2 points
Theresa told Mitch, his son-in-law, to get a job, any job. Mitch had a bachelor's degree, so he had a good chance. Unemployment was low and there were job openings. What is missing to make this a SMART goal?
Question options:
A performance measure
A realistic goal
A timeframe
Incentive to get a job
Question 180 / 0.2 points
The relationship between Theories X and Y and Maslow's Hierarchy of Needs is:
Question options:
A)
The premise of the theories base human behavior and motivation as the main priority in maximizing output in the workplace
B)
The premise of the theories helps employees achieve maximum efficiency and happiness in their work
C)
Promotes teamwork
Question 190 / 0.2 points
Which of the following best describes a strategy of differentiation?
Question options:
When a company has a widely recognized brand name.
When products are perceived to offer greater satisfaction and for which customers are, consequently, prepared to pay premium price.
When a company has a competency that distinguishes it from other companies in the same industry
When a company's products or services offer features that are not offered by competitors' offerings.
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