The alliance between Renault and Nissan is just one example of the cross-border alliances that permeate the global auto industry.  Ask your students to identify other alliances between auto companies and discuss how different cultural attitudes could influence how those alliances operate.  How might the culture differences improve the success of the alliances?  What problems might emerge for the alliances as a result of the cultural differences?

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The Alliance is currently the longest crossborder partner between two major automakers ... View the full answer