Question: The American Marketing Association ( AMA ) developed a code of ethics for marketers based on three principles. These three principles are q , -
The American Marketing Association AMA developed a code of ethics for marketers based on three principles. These three principles are
A ensure safe products, inform consumers, and improve the quality of life
B provide excellent customer service, offer fair prices, and do no harm
C do no harm, embrace ethical values, and foster trust in the government
D do no harm, embrace ethical values, and foster trust in the marketing system
E increase sales, increase revenues, and increase profits
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