The analytics tools and methods available to perform marketing analytics come from a wide range of source domains, such as psychology, statistics, sociology, econometrics, management science, information systems, computer science, linguistics, and so on. Across domains, though, these tools and methods can be classified into four broad categories: descriptive, predictive, prescriptive, and active. The goal of this activity is to demonstrate your understanding of the different categories of tools and methods for marketing analytics. Read each statement and match it to the category of tools and methods for marketing analytics it best represents