The analyzed data from the table provides a clear view of the growth trajectories and operational trends of eBay and PayPal. Show that Ebay has managed to grow its listings and maintain stable conversion rates, while also slightly increasing the average selling price of merchandise. Paypal, on the other hand, has seen considerable growth in both the average payment size and the number of user accounts, though its take rate has decreased likely due to competitive factors. Both platforms show adaptation and growth in the evolving online marketplace and digital payments landscape. With this in mind, refer to the comprehensive case study "The Unique Merchandising Strategy of eBay. Identify the following:

$1).$ Introduction$/$Gathered Information

$2).$Problem$/$decision statement

$3)$ identify alternatives

$4).$critical issues

$5).$analysis

$6).$ recommendation$/$conclusion

Note: Not every case has a problem. Some cases show that some company solved the problem or there was no problem at all. It just shows what they did to strive for better. This could apply to this case. $($Each major case write$-$up has to have a minimum of five clearly distinguished sections. Each section and sub$-$section must be clearly delineated with section and sub$-$section headings. Section $1$: Strategic problem and issue identification should contain the following subsections $($a$)$ description of the background and problem$/$decision statement. $($b$)$ a statement of critical issue. In section $1,$ you should perform a brief situational analysis. Section $2$: Formulation of alternatives should include the number of different ways of solving the problem. There are always at least two alternatives$$do something or do nothing. Often cases will list several alternatives. Combined sections $1$ and $2$ should be around $1/6-$to$-1/3$ of your case write$-$up$.$ Section $3$: Analysis and evaluation should contain the following subsections $($a$)$ discussion of critical issues $($b$)$ analysis and a discussion of the critical Issues in terms of the alternatives identified in section $2.$ In this section you need to discuss your rational and analytical methodology and any numerical methods Alone, section $3$ should be $1/3-$to$-2/3$ of your case $($note: if you need to provide more details, then create an appendix for exhibits and tables you will need to refer to the appendix in this section$).$ Section $4$: Recommendations must contain a summary of your analytical methodology. This should be a thorough discussion stemming from your analysis on why this is the best course of action and how it is superior to the other alternatives. Finally, in section $5$: Specify a plan of action, you will also need to clearly state the recommended course of action. You will also need

to include any contingencies. Combined, sections $4$ and $5$ should be approximately $1/6-$to$-1/3$ of your case write$-$up$.$ I will be evaluating you on a combination of content and presentation$)$