Question: The Answer should be a minimum of 800 plus words if you cannot do it then don't reply please and don't copy from elsewhere, the

The Answer should be a minimum of 800 plus words if you cannot do it then don't reply please and don't copy from elsewhere, the answer should be in words, not photos or anything.

When an incumbent faces a new entry from a competitor to the market, this incumbent should decide whether on an offensive approach and initiate aggressive strategic moves to improve its market position or to employ defensive strategies to protect its market position. As a result, a competitive dynamic-action and response begin in the market. Suggest and critically discuss a model that helps managers to decide to adopt an offensive or defensive route. Support your answer with examples.

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