Question: the answers shown are guesses. Please answer them correctly Question 18 1 pts Which of these was indicated in the chapter as a reason for



the answers shown are guesses. Please answer them correctly
Question 18 1 pts Which of these was indicated in the chapter as a reason for the success of Amazon, Google, Netflix, Salesforce, Uber, and Express Scripts? Recognizing the benefits of new technologies and realigning their business models O Setting "stretch" goals that motivated employees to high achievement O Capitalizing on new technologies for crowdsourced messaging O Taking advantage of new tax laws that spurred technology investment Previous Next Question 22 1 pts Your team watched in dismay as three of the seven participants in tonight's focus group swore they would never buy your product again until new features were added. Why would it be a mistake to immediately recommend adding the features they want? It's not wise to generalize results from focus groups; additional research is needed. O You can't please everybody-the product would get too expensive. You don't know if these were expert users or newbies with little experience. The mood was off in this group for some reason; better to ignore what they said. Two of three seemed to have trouble expressing themselves, so you can't trust what they said. Question 27 1 pts Which of the following is true of qualitative research? It is indirect in nature, so consumers may be less guarded. It is a structured measurement approach that permits a range of possible responses. It requires large sample sizes. Its results can be easily generalized to broader populations. It generally results in similar results and conclusions across researchers Question 31 1 pts Which of these product categories would probably NOT be a good candidate for a survey of buyers' intentions. O Groceries Industrial products Consumer durables O Automobiles Next year's iPhone models .. NL Step by Step Solution
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