Question: The appendices of the marketing plan do NOT include _________. a. summaries of industry reports and trend analyses b. secondary research c. focus group research

The appendices of the marketing plan do NOT include _________. a. summaries of industry reports and trend analyses b. secondary research c. focus group research d. executive summaries

Tshauna is employed by the Monahans chamber of commerce. One major focus of the chamber is to get industries to move to Monahans. Tshauna is developing a marketing plan and wants to start with a good understanding of potential businesses that would move to Monahans. To get background data, Tshauna examines secondary data which is found in the _______ section of the marketing plan. a. 4Ps b. primary data c. executive summary d. situation analysis

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